Food safety helps drive consumer confidence, says branded beef producers group

Canada's internationally recognized safety standards for food safety can help drive consumer confidence and influence buying decisions at the meat counter, says a group of Western Canadian beef producers who market their own branded product.  more »

Beef cattle sales barns to benefit from LED screen technology

The Verified Beef Production (VBP) program is supporting a new pilot project that is taking LED screen technology to the auction barn.  more »

Dollars for equipment purchase available to beef producers

Beef producers who have participated in a Verified Beef Production (VBP) workshop are eligible for up to $750 per purchase toward equipment that assists with food safety practices.  more »

New Verified Beef Production Provincial Coordinator for Alberta

Eileen Leslie of Medicine Hat, Alta has been hired as the Alberta coordinator for the national Verified Beef Production program.  more »

New Web site to assist producers with Verified Beef Production program

Canada's beef producers have a new resource to access information on the VBP program and beef on-farm food safety. more »