Food safety helps drive consumer confidence, says branded beef producers group

Canada's internationally recognized safety standards for food safety can help drive consumer confidence and influence buying decisions at the meat counter, says a group of Western Canadian beef producers who market their own branded product.  more »

Beef cattle sales barns to benefit from LED screen technology

The Verified Beef Production (VBP) program is supporting a new pilot project that is taking LED screen technology to the auction barn. more »

Dollars for equipment purchase available to beef producers

Beef producers who have participated in a Verified Beef Production (VBP) workshop are eligible for up to $750 per purchase toward equipment that assists with food safety practices. more »

Verified Beef Production backs beef value chain success

VBP registration is key part of natural beef partnership more »

VBP backs LED screen technology for the auction barn

Adds 'a little Hollywood,' with instant, improved information to benefit both sellers and buyers.  more »

Equipment funding pays off

A 'triple win' for producers, food safety and consumers.  more »

Doing injections right with detectable needles

New products offer top quality and help eliminate problems arising from broken or lost needles.  more »

Verified Beef Production Industry Update

Funding support for VBP producers extended more » 

Verified Beef Production Industry Update

Streamlined VBP program kicks off this fall more » 

Why is the VBP program worth my time?

How does the VBP program relate to Quality Starts Here?

What are other sectors doing in on-farm food safety?