How does the VBP program relate to Quality Starts Here?
Quality Starts Here (QSH) was the program under which Canada's beef on-farm food safety effort started. It was a broad education program aimed toward exploring the importance of improved standards for food safety and quality.
Verified Beef Production (VBP) grew out of QSH as specific program for recognized standards of on-farm food safety. VBP essentially took on-farm food safety requirements developed under QSH and made those requirements auditable and "HACCP-based."
This allowed the requirements to be recognized by the Canadian Food Inspection Agency. HACCP stands for Hazard Analysis Critical Control Points - an international quality control program used widely in many industries.
Grass-roots driven and industry-led, VBP is focused on assisting beef producers to provide verified assurance of good on-farm food safety practices to their customers.
Today, QSH continues to serve as an umbrella educational component for VBP. Producers learn about the VBP program at VBP workshops held regularly across Canada. Producers can contact Provincial Delivery Agents (PDAs) for information on the latest producer workshops across Canada and how to participate.
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