Why is the VBP program worth my time?
The VBP program is about more than just on-farm food safety. It's about bringing Canada's beef operations in line with new marketplace expectations, to support producer and industry success now and in the future.
This is why for the large and growing number of Canadian beef producers who participate in the VBP program, the time spent to attend a workshop and meet the requirements of the program is viewed not as a cost but as an important investment.
Canada's beef producers already have a reputation for acting responsibly, but VBP takes that to a new level.
By providing the latest knowledge to assess and improve on-farm food safety, the program helps producers keep up to date with best practices. These are designed to not only ensure on-farm food safety but to also support improved efficiency.
By providing a trusted, recognized process to verify good on-farm food safety practices, the program also gives producers an increasingly critical "stamp of approval" in the marketplace. This conveys a preferred status on producer operations and products, to improve standing with both direct customers and end users.
This status is increasingly important around the world to meet evolving regulatory and consumer expectations, as food safety continues to grow as a public priority and a major factor in consumer buying decisions. This is reflected by the many on-farm food safety management programs now implemented in different sectors of food production in Canada and major food production countries around the world.
The bottom line is that by participating in the VBP program, Canada's beef producers make an investment that pays off in stronger competitiveness for their operations and their industry, both in the short term and long term. For many beef producers, that investment is considered time well spent.
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